Artificial intelligence is rapidly changing the world!
The global AI market was estimated to be valued at $119.78 billion in 2022 and is expected to be worth $1,597.1 billion by 2030.
This high demand is due to more businesses and social media marketers starting to integrate artificial intelligence to get fast and incredible results.
AI today literally holds the power and potential to transform how businesses and brands can market on any social media platform.
From creating social media posts to automation, there is almost nothing AI technology cannot do.
In this article, I will be sharing 3 points on Artificial intelligence:
- What Exactly Is Artificial intelligence?
- Benefits of Artificial Intelligence in Social Media
- How to Make Use of Artificial Intelligence in Social Media?
Let’s get started!
What Exactly Is Artificial intelligence?
Artificial Intelligence (AI) is the process of teaching machines to think and act like humans.
With the sole purpose of creating systems that can help perform tasks that would usually require people to do.
A few examples of large companies using AI would be Whatspp’s speech-to-text feature—converting human’s voices to text automatically. Gmail using artificial Intelligence to read certain parts of your email for you.
One of the most powerful abilities of AI is its machine learning technology. Machine learning is the usage of large collected data to make accurate outcomes in a task.
This means the more data it collects, the smarter the system becomes! Given enough time, an AI system can potential work better than a human would.
Artificial Intelligence has the potential to revolutionize almost every industry in the world and social media content and marketing is most definitely one of them!
Benefits of Artificial Intelligence in Social Media
The two most important factors of any successful social media strategy or digital marketing is content creation and engagement on various platforms—and AI can benefit any professional greatly.
Potentially Increase Revenue
Due to the nature of AI being able to learn from data collected, it can utilize past analytics from a brand’s social media audience to potentially increase revenue by:
- Learning which titles and images in posts gets the most engagement
- Find new audiences and trends to increase social media presence
- Foresee which demographic of audience will engage better and potential buy more
By using artificial intelligence to automate certain tasks in your social media marketing strategy, you can reduce significant cost, potentially create more efficiency in your work and save you time. Such ways can be:
- Using AI for automated content creation
- Automatically reformat and resize content for different social media platforms
- Using data to better target potential social media audiences with ads and regulate spend
How to Make Use of Artificial Intelligence in Social Media?
Here are some ways you can use Artificial Intelligence (AI) in social media:
1. Content Creation
Many professionals spend countless hours creating content for various platforms when the time can be better spent elsewhere such as brainstorming viral ideas.
Activities like editing, enhancing and animating videos and image or writing can now be outsourced to various AI tools to create high-quality content.
For instance, AI video editors can use its machine learning feature to analyze your video content, identify the most important parts and create a high-quality video automatically. This allows business and content creators to create engaging videos fast without having to invest a lot of capital in video production.
2. Content Management
Many brands and people struggle to manage their content distribution across multiple platforms. Sometimes it gets too overwhelming and this might jeopardise a social media campaign.
Therefore, many businesses are turning to AI to handle the heavy lifting of managing and optimizing their social media presence.
AI tools can analyze previous social media data to find out what types of content are engaging better with your audience and then automatically create and publish content that targets their interests and preferences. This can help with creating a consistent publishing content schedule that can grow your social media presence.
Similar to content management, the algorithms in AI technology can utilize the large amounts of data received to find out the behaviour and preferences of target audiences, and then use that information to create personalized and relevant ads.
One of the most prominent ways to use AI tools to enhance your social media advertisement is audience segmentation. Now, there are tools to determined what your target audience’s interests, preferences, and buying patterns are. This information can be used to segment your audience into specific groups, and deliver personalized ads to each group based on their specific needs and preferences.
4. Social Media Analysis
Finding out what topics are trending and what your competitors are doing are extremely crucial for a successful social media campaign. Researching on these information is difficult and time consuming.
Hence, there are AI tools that can help monitor various social media platforms and gather date on what topics are being discussed and mentions of a particular brand.
This information can then be used to inform a business’s content creation and marketing strategies, helping them stay relevant and engaged with their audience.