The year was 2019, when my life changed forever…

Ever since a young age, I’ve always been brought up by my parents to be “like everyone else”

Study hard, get a job, find a partner and have a family

And honestly… that was what I wanted, or at least that was what I thought

So fast forward to 2015, I’ve just finished serving my mandatory military service

and I was ready to get a job and “begin” my life.

So when the first job came to me, I immediately took it

Although deep down inside, I knew it wasn’t the “right” path for me

As I spent my 2 years working as a Park Officer, I soon found myself miserable

I thought to myself, there had to be more to life than just working a job you don’t like

and waiting for the weekends to enjoy a small moment of happiness

So in 2017, I quit my full time job to pursue my passion, FITNESS, in hopes to find happiness.

This is where it gets interesting!

While building my career as a personal trainer and fitness model,

I realised that running your own business is HARD.

From managing your time to finding ways to paid, it wasn’t easy

and the hardest part of it all…

marketing my business to try to find clients to get paid!

That’s when I started my Youtube channel,

posting fitness tips and vlogging my fitness journey.

To help others reach their goals and also help promote myself as a trainer.

And boy did that work!

Soon, I had a constantly flow of clients and income

and I thought, I’ll be doing this forever

But turns out, I was wrong…

The Start of Content Creation

As I was creating more content for my channel, the more I fell in love with it.

From editing to taking shots, I was hooked.

Slowly, my passion shifted from fitness to CONTENT CREATION.

So in 2019, I decided to drop all my clients from my fitness business

and jumped into an industry I had no clue about.

So in order to get “good” at it fast, I dedicated my time

to learning everything content creation.

Pushing myself to create constantly while taking on free to low paying filming gigs to get by.

Soon, I got pretty decent with my camera and editing skills

But strangely, I wasn’t getting much views and I was PISSED.

Because after dedicating a year of life to creating,

I wasn’t really getting anywhere in terms of views and followers.

But that was all about to change…

Because one day, a friend told me to audition for an editing competition

where the winner would be offered a full time role as a video creator at Nasdaily.

Nasdaily was a popular social media page on all platforms with millions of views and followers.

And although I had no idea who that was, I decided to give it a shot.

To my surprise, I won and started working for an international creator.

Not long, I find myself traveling to many countries to film and create content

with and for famous people around the world.

Meeting celebrities like Steve Harvey

and filming for billionaires like Ritesh Agarwal, CEO of OYO Hotel.

Not only that, I started learning tips and tricks on what makes a videos go viral.

And after 2 years of acquiring all these skills,

I was finally confident to leave and begin my own Content Creation journey.

And within just a span of a year, I’ve managed to gained a total of a billion views

and over a million followers across all platforms on the internet.

Along with that, I’ve set up a social media company that creates viral worthy content

and help with various social media marketing as well.

Making thousands of dollars every month and netting a million dollars every year.

And now… I want to help YOU achieve success in Content Creation.

Because I know how it feels like to give it your all

but still get no where in social media.

Truth is, we all need a little guidance to point us in the right path

to achieve the results we want.

So whether you’re a beginner or a pro,

this blog is place to learn about strategies, tactics, and the tools you need to succeed online.

Cheers, Ivan