We are living in an attention economy and there are over 5 billion people on the internet today, which makes up 63.1% of the global population.
Every day, new people are getting introduced into the digital world to get information and purchase products. This is why every business owner or working professional knows that how you market can either make or break an enterprise.
Oftentimes, when businesses think about marketing on social media, they tend to approach it dreaming of overnight viral success.
They think that all they need to do is make an Instagram or Facebook ad, or post one video on YouTube and they will immediately become the next viral sensation and make a ton of sales.
But that could not be further away from the truth.
So in this article, I will be sharing with you some powerful marketing strategies that you can implement in your business to make that a more realistic goal.
What Are The 6 Powerful Marketing Strategies?
1. Identifying Where You Are
Usually, most businesses fail in their social media marketing simply because they are not pushing out enough content.
Let’s take a look at the graph below.
The two areas enterprises want to avoid are the minimum amount of effectiveness and diminishing returns.
90% of businesses fall in the bracket of the minimum amount of effectiveness due to the low volume of content they are producing; while a few businesses are suffering from diminishing returns because of posting too much.
Everyone should aim to be at the top of the curve — the optimal point — to get the most returns out of their social media marketing with a good volume of content.
To reach the optimal point, businesses can increase the output of their content by either posting more videos, articles, and posts or even running more ads.
To avoid diminishing returns, businesses can scale back on their amount of content production as the ROI (Return on Investment) of their content to conversions is currently not worth it. It would make more sense to rethink the approach before pushing out more content.
2. Treating Marketing Like Sales
Sales mean selling from one person to another; while Marketing means one person is selling to many others.
Businesses tend to forget that both sales and marketing are very similar.
For example, a salesperson would have to do 5 cold calls and send out 6 email outreaches with different strategies in order to close a deal. A marketer would have to do something similar too.
The best marketers produce 6 to 7 pieces of content a week, using different strategies and approaches on various platforms to gain more reach and conversions.
Experiment with new ways to overcome people’s fears, objections, and concerns at a mass through videos or written content rather than one person at a time.
3. Stop Chasing The World
When you ask most businesses who their target audience is, they often say “Everyone” or “People with money”.
There are 8 billion people on the planet but you cannot possibly connect with them all on a meaningful level. You will end up over-anticipating and falling short. Instead, what you should be looking for are leads that you can connect with on a deeper level.
Let’s take a step back and look at you and your business (or an entrepreneur and their business).
Most businesses were created to solve a problem. More often than not, it is a problem that the owner — like yourself — cares most about fixing. In short, the potential customers for your business are people just like you who face the same problem!
As you know very well the issues your customers are going through and how your product or service can help them, you naturally possess the right information to attract your customers better.
This allows you to have a unique message that resonates well and converts better overall.
When you go too broad and try to market to everybody, you are forced to water down your message, which causes less resonance with your audience, resulting in fewer successful conversions.
4. Start Identifying Different Target Market Groups
Many businesses think that they have to find one ideal target market and double down their efforts on it, but this is actually a very old-fashioned approach.
You can have as many target market groups as long as it aligns with your product or service.
To find these unique groups of people, you first need to visualize who your top customers and audience are.
Next, you start finding common characteristics for them which are usually divided into 3 main categories: Demographic, Geographic, and Psychographic.
Demographic refers to their age, gender, income level, occupation, and title.
Geographic refers to where they live or where they are from (country, city, state, and province).
Psychographic refers to their values, attitudes, interests, beliefs, organizations, political affiliations, and lifestyles.
Basically things that make them, THEM.
This is where you want to dedicate the most of your time too!
Create specific content that caters to each of these different target groups. Think about the unique problems, fears, and frustration that they each face, and how you can approach them with different messages and tactics in your content and social media ads.
For example, you are selling medicine that treats headaches and you are trying to create an advertisement. Men between the ages of 20 to 30 working as construction workers would react differently to the advertisement, as compared to women in their 30s or 40s working as teachers.
You can serve them both due to the nature of your product, but you will need to be strategic and approach them with a different message if you want to be successful with your advertising campaign.
You should not reuse the same content concept if it affects relatability and conversion.
5. Turning Adversity To Hope
Customers don’t buy when they understand, they buy when they are understood.
In order to have a successful marketing strategy, you need to understand the adversities and hopes of your customers.
Adversities are the fears, problems, pains, and frustrations they face. It’s all the things they are trying to get away from.
Hopes are all the things they want, need, and dream about. It’s the solution your business can offer to improve their quality of life.
Taking these two factors into consideration, you should position your business as the bridge that takes them from adversity to hope.
In your marketing efforts, you should be clear in expressing how your business can help move them from a place they no longer want to be in, and offer solutions to improve their quality of life.
The better you are able to communicate that, the more successful you will be with conversions.
6. Emotion And Logic
People tend to either try to sell the features of a product or the benefits of it to their customers, thinking that one approach is better than the other.
But in actual fact, both are equally important. Both the feature and the benefits have to positively impact the customer.
To explain a little more, the features of a product are for more logical-minded customers whereas benefits are for more emotional people.
Humans are built in a way that some days, we tend to be more logical and other days, we tend to be more emotional.
There are situations and circumstances that we cannot control that alters a person’s mood during that day when they see our ad.
So when you are creating your marketing, whether is it through an ad, sale page, email or a social media post, start first by highlight the benefits and then the features at the end.
But if for some reason, people don’t convert, we flip it. With the next time leading with features and ending it with the benefits.
This allows for higher conversions and reduces the risk of your marketing failing overall.
6 Powerful Marketing Strategies – Summary
Now you know a few key marketing strategies that you can make use of to engage better with your audience, and gain more traffic, sales, and conversions for your next social media campaign.
One important thing to understand is that trying to create a long-standing and successful social media presence is not something that can easily happen overnight. It will take time, energy, and constant improvement in order to succeed.
In my experience, the most immediate way to see results is to double down and produce more content. From there, you can start thinking and experimenting with different market groups, and continue refining your approach to crush it in your social media journey!